Ancestral Kitchen Podcast Sponsorship & Advertising
Put your business in the kitchen with us
Podcast advertising is different from advertising in almost any other medium.
When someone reads an email, they might spend five minutes with it. An advertisement in a newspaper or magazine might have twenty seconds of someone’s attention.
Our listeners spend one to one and a half hours with us.
Our episodes are usually 60–90 minutes long. During that time, our listeners are cooking, walking, gardening, driving, baking, fermenting and living their lives alongside us.
They hear our voices. They get to know us. They listen to our conversations and stories, and they come back to the podcast again and again.
We’re Alison and Andrea, and we’ve been the hosts of the Ancestral Kitchen Podcast from the very beginning. For five years, we’ve slowly nurtured an audience rather than chasing rapid growth or short-lived trends.
The result is a community of listeners who know us, understand what we stand for and trust what we say.
That’s what we offer our sponsors: the opportunity to introduce your business to a community we’ve spent five years building and nurturing.
A niche audience with a shared set of values
Our audience is niche — and that’s one of its greatest strengths.
Around 80% of our audience is in the United States, and virtually all of our listeners are women who have significant influence over their family’s food and nutrition spending.
Our listeners tend to:
- Cook regularly for their families, often preparing three meals a day
- Love being in the kitchen and cooking from scratch
- Use fresh, raw and traditional ingredients
- Care deeply about giving their families nutritious, nourishing food
- Be interested in grains, ancient grains and traditional ways of preparing them
- Care about family health
- Be interested in traditional foodways and the wisdom of previous generations
- Care about the health of soil, farms and the planet
- Want to know where their food comes from and how it is produced
- Be prepared to pay properly for good-quality food and produce
This is an audience that thinks carefully about what it buys.
They aren’t simply looking for the cheapest option or the latest food trend. They are looking for good things, made well, by people whose values they can trust.
For the right business, that makes our audience particularly valuable.
Five years of growing trust
We publish two episodes each month, on the 1st and 3rd Tuesday.
- Approximately 2,000 downloads for each new episode during its first calendar month
- Further downloads continue after that first month
- $35 CPM — cost per 1,000 downloads
- Our rate therefore works out at $70 per episode
But the numbers only tell part of the story.
A listener doesn’t encounter an Ancestral Kitchen advertisement in isolation. They hear it within an episode in which they may spend another hour listening to us.
And because we’ve been having these conversations with our audience for five years, a recommendation comes from voices our listeners already recognise and trust.
What our listeners come to us for
Our conversations cover a wide range of food-related subjects, including:
- Meal planning and practical kitchen life — making real food work in everyday life
- Grains and ancient grains — traditional grains, how they’ve been used and practical ways of preparing them
- Heritage and ancient sourdough baking — traditional breads, heritage grains, fermentation and the skills passed down through generations
- Nutrient-dense foods — traditional foods and preparation methods that help us make the most of what we eat
- Kitchen techniques and traditional skills — practical knowledge that helps our listeners become more confident in the kitchen
- Eating all of the animal — nose-to-tail cooking, traditional uses of different cuts and making the most of the whole animal
- Fermentation — fermented foods and the traditional techniques used to transform and preserve them
- Healthy eating — looking beyond modern food trends and drawing on traditional knowledge as well as what we know today
- Food history and food culture — the stories behind what we eat, including the way foods, ingredients and cooking traditions have travelled across countries and continents, changing and adapting as they went
Our listeners come to us because they want to learn, cook and understand food more deeply.
That makes the podcast a natural home for businesses whose products genuinely contribute to that way of life.
Our Premier Partnership
12 months · 24 consecutive episodes · $1,930
Our strongest partnership gives your business a full year of regular, familiar presence within the podcast.
Included:
- 24 one-minute host-read advertisements
- Advertisements placed approximately 15–20 minutes into each episode
- Wording devised together so that the advertisement feels natural within our conversations
- Both Alison and Andrea read the advertisement during the year
- Four personal, natural mentions during the year
- Sponsorship acknowledgement in the show notes of every sponsored episode
- A link to your website on our Resources page for the duration of the sponsorship
- Monthly acknowledgement as a podcast sponsor in our newsletter
Advertising: 24 × $70 = $1,680
Writing, recording and mixing: $250
Total: $1,930
The personal mentions and sponsorship acknowledgements remain with their episodes in perpetuity.
And a special bonus
We’ll create a full-length Ancestral Kitchen episode dedicated to your business.
The subject and format will be agreed between you and us. Depending on your business, it could be an interview, a conversation about your product, practical demonstrations, our own experience of using it, or something else that works naturally for your audience.
The episode remains in our catalogue permanently. Our whole catalogue receives approximately 8,000–10,000 downloads every month, with many listeners discovering and returning to older episodes.
Your episode therefore has the opportunity to continue reaching new listeners long after the twelve-month sponsorship has ended.
You’re not simply buying 24 adverts.
You’re becoming a year-long partner of the Ancestral Kitchen community.
Six-Month Partnership
12 consecutive episodes · $1,090
A six-month partnership gives your business a sustained presence across 12 consecutive episodes.
Included:
- 12 one-minute host-read advertisements
- Advertisements placed approximately 15–20 minutes into each episode
- One of us reads the advertisement
- Wording devised together to feel natural within the episode
- Two personal mentions during the sponsorship
- Sponsorship acknowledgement in the show notes of every sponsored episode
- A link to your website on our Resources page for the duration of the sponsorship
- Monthly acknowledgement as a podcast sponsor in our newsletter
Advertising: 12 × $70 = $840
Writing, recording and mixing: $250
Total: $1,090
Personal mentions and sponsorship acknowledgements remain with their episodes in perpetuity.
A dedicated episode built around your product
$500
If your product is particularly well suited to our audience, we can work with you to create a 60-minute episode built around it.
We’re careful about what we recommend. Before agreeing to a dedicated episode, we’ll both test your product ourselves. We need to genuinely like it and feel comfortable standing behind it before we introduce it to our listeners.
The format will be created specifically for your business and agreed with you beforehand. It might include:
- A 20–30 minute conversation or interview with you
- Our own experience of using the product
- Practical discussion about how and why we would use it
- Questions and responses from our listeners
- Other content that makes sense for your particular business
Your company will be clearly acknowledged as the sponsor of the episode.
The episode remains in our catalogue in perpetuity, where it can continue to be discovered alongside our other episodes.
It will also be published as audio on YouTube, with a short video excerpt from the episode on YouTube.
Sponsor an episode
$250
Sponsor a single Ancestral Kitchen episode for $250.
The subject can be anything — it doesn’t need to be directly related to your business.
- We’ll introduce your sponsorship at the beginning of the episode
- We’ll give you a second mention around halfway through the show
- Both sponsorship mentions remain in the episode in perpetuity
Why partner with Ancestral Kitchen?
You can buy advertising space in many places.
What takes years to build is a community that trusts the people speaking to them.
For five years, we’ve been having long, thoughtful conversations with our listeners about food, cooking, health, tradition, agriculture and the ways food connects us to the world around us.
We’re a listener-supported podcast. Our global community contributes financially because they care about the work we do and want us to continue doing it.
That trust matters to us. We’re careful about the businesses we recommend because we know that our listeners are paying attention to what we say.
We believe the best sponsorships aren’t simply advertisements placed in front of an audience. They’re genuine introductions between businesses we believe in and people who share their values.
If that sounds like your business, we’d love to hear from you.
Tell us a little about what you make or offer, why you think it would be a good fit for Ancestral Kitchen, and which sponsorship option interests you.
We’ll take it from there.
The best sponsorship isn’t simply one that reaches our listeners.
It’s one that genuinely belongs among them.
Take the first step
If you would like to take the first step please fill in this contact form: